If you imagine why certain retired actors/actresses earn millions without even acting. The answer is that they are not earning from their acting skills but are earning because they have created a brand of themself.

The next question may arise brand of themself? They aren’t any company, they are humans like me and you. That is what I thought and that is what most of us think.

But the very meaning of brand comes from humans. How? We will see how.

In this blog, we will look at:

I was studying how to grow on Twitter and read a line, “Creating your brand can differentiate you from everyone else”. What brand as in Coco Cola brand? After researching I understood one thing.

A brand is something companies use to give their product a human-like personality so that we the consumers get emotionally attracted to the product. A brand is what companies use to differentiate themselves from their competitors.

I never knew companies used human psychology to sell their products to us, no wonder they are earning billions.

This means my personality/my brand can attract clients for my business. The answer is no. An attractive personality is what attracts people towards you. The more people connect with you, the more the chances they pay you for your services.

Let’s understand what an attractive brand is. Shout out to Russel Brunson for his book ‘Dotcom Secrets’, for explaining in detail what an attractive character is.

Imagine you are watching a financial motivational movie on Netflix. The protagonist of the movie has a very sad backstory, he has many flaws but still, after years of struggle he becomes successful.

At the end of the movie, you feel happy, but why it’s a movie? This is because you could relate your life with the protagonist and feel his victory as yours. That’s the magic of an attractive character.

So to make your personal brand unique and stand out in the crowd you need to have an attractive character.

How should you build one?

Mike Blankenship has written a post on tips mentioned by Russel Brunson in his book Dotcom Secrets on how to build an attractive character.

You can read here: https://www.clickfunnels.com/blog/attractive-character/

People trust people, they don’t trust businesses. So to gain the trust of your consumers it’s important either to do branding of your business or become a brand and attract the same number of consumers even after changing your business.

Personal Branding has become important in the era of online business. There are thousands of businesses that sell the same thing you sell, but there is just one you. Make yourself attractive and sell things like it’s nothing.

I am learning more about branding and applying it on my Twitter account. If you haven’t followed me on Twitter, follow me: here

That’s all for DAY 3